Prototypicality advantages for pioneers over me-too brands: the role of evolving product designs

Prior empirical research suggests that consumers perceive pioneers as more prototypical (i.e., representative) of their product categories than me-too followers. This prototypicality advantage is believed to contribute to an enduring marketplace advantage for the pioneer. We extend research into pioneering prototypicality advantages by considering the ramifications of simultaneous product design (i.e., product attribute) evolutions. We hypothesize that the simultaneous evolution of product designs of both the pioneer and me-too will diminish the pioneer’s prototypicality advantage over the me-too, even though the me-too does not initiate the change. To test our hypotheses, we create an experimental environment consisting of four cells, each corresponding to a different marketplace scenario: a no-change condition; a simultaneous-evolution condition; a pioneer-updates-first condition; and a leapfrogging (i.e., me-too updates first) condition. The results suggest that simultaneous design evolutions can diminish the pioneer’s prototypicality advantage. As a result, me-too entry may be a more attractive strategy in the long-run than currently believed in product categories characterized by substantial design evolution.

关于福建省中小企业网络营销的探讨

文章结合福建省中小企业网络营销的现状,探讨福建省中小、企业网络营销发展过程中出现的障碍及其应对策略。     

成渝经济区发展的基础、潜力与方向

成渝经济区作为我国区域总体战略的重要指向区域,是我国重要的人口、城镇、产业集聚区,是引领西部地区加快发展、提升内陆开放水平、增强国家综合实力的重要支撑,在我国经济社会发展中具有重要的战略地位。基于全国战略视角,从自然禀赋、产业基础、城镇分布、交通体系、人力资源等五个方面,系统阐述了成渝经济区的发展基础;分析了成渝经济区农业、工业、服务业和经济区内部空间的发展潜力,提出了成渝经济区未来的发展方向,目的是为成渝经济区更好的贯彻国家区域总体战略、实现区域经济又好又快发展提供科学支撑。     

广告、品牌壁垒与消费者选择

传统产业经济学研究的进入壁垒一般是基于厂商在生产领域内的非对称优势壁垒,如规模经济、产品差异化等;或制度性壁垒,如政策、法律等。但是,在供给过剩的条件下,生产领域中的非对称优势会被迅速模仿并最终失去壁垒作用,而基于消费者选择行为的品牌机制,将会成为一种新的壁垒形式,即品牌壁垒。对于品牌壁垒的形成途径,本文从广告形成品牌壁垒的线索出发进行了理论评述,进一步的,我们证明产品转化为商品的过程也存在着成本,而由选择成本决定的品牌机制,可以提高产品转化率,在厂商内部实现转化效率,从而获得非对称优势。在商品过剩及消费者选择的条件下,由品牌构筑起的进入壁垒对于防止新进入者的进入显得更为持久更为有效,同时这也将成为厂商竞争最重要的壁垒形式之一。     

贸易壁垒与碳关税政策

国际贸易是在自由贸易与贸易壁垒长期斗争中发展起来的,美国等西方国家为了自身利益,抛开长期帝3定和遵守的自由贸易游戏规则,推出碳关税政策,利用全球对气候的关注抢占道德制高点,以此保护滞缓的经济。利益从来就是人类行动的指南,深度分析碳关税政策,从而制定出应对新贸易壁垒的良策是我们的利益所在。     

全球化战略决策中高管团队的国际化角色:国外市场进入模式

海外扩张的模式是决策制定者协商的结果,高管团队(TMT)在此类型的决策过程中起到了重要的作用。通过整合市场准入模式理论与高层梯队理论,并结合组织国际化相关的因素后发现,TMT跨国经验和TMT国籍多样性在组织国际化战略决策中充当着不同的,甚至是相反的角色。在分析了100多个公司近7年的数据后,得出TMT跨国经验与全面控制型市场进入模式正相关、TMT国籍多样性与合作控制式市场进入模式正相关两个重要结果。因此,跨国经验能够通过出国实践获得,但这种经验在某种程度上受到自身国籍影响。人力资源管理实践旨在通过外派出国来获得国际经验的方式,还要认识到拥有这种经历的人不能替代高管团队中所有的外国国籍的人。     

治理结构与FDl股权进入模式研究述评

公司治理与跨国经营战略交叉点日益成为研究的热点话题。本文首先全面梳理了国内外学者关于FDI进入模式早期理论和实证研究文献,然后总结了近年来涌现的从母公司治理结构的微观视角以及东道国治理环境的宏观视角的研究,并在最后对治理结构与FDI进入模式研究未来发展方向进行了展望。     

How to Green the red Dragon: A Start‐ups' Little Helper for Sustainable Development in China

This article qualitatively identifies and explains the barriers that foreign cleantech start‐ups can encounter when attempting to enter the Chinese market, as well as the possible strategies that can help overcome these barriers. We base our analysis on interviews with Chinese and foreign entrepreneurs and facilitators. To structure the analysis of such barriers, we use the components of the entrepreneurial ecosystem. We then explain the barriers using institutional theory. We demonstrate that they are caused either by the regulations in China or by the difference between Chinese and Western logics. We further recommend that cleantech entrepreneurs come prepared to China, remain flexible, associate themselves with reputable partners and take advice from those familiar with business in China. Cultural–cognitive barriers might be overcome by integrating the communities of foreign and Chinese start‐ups. Regulative barriers can be removed by the Chinese Government, but this conflicts with the logic of state control. Copyright © 2015 John Wiley & Sons, Ltd and ERP Environment     

Understanding Equity in the Recreation User Fee Context

Equity is a major public concern related to recreation fees on public lands. The purpose of this study was to test a three-dimensional model of equity and to examine the perceptions of equity across demographic segments. Data were collected by a telephone survey with residents (N = 366) of two western states. Confirmatory factor analysis supported the three-dimensional equity model in a recreation fee context. People tended to support democratic equity more than compensatory equity. Greater support was shown for discounted fees for the elderly and persons with disabilities than for discounts for ethnic minorities, low income people, or large families, suggesting the possibility of two sub-dimensions of the compensatory equity construct. Overall, the results do not support that disadvantaged groups seek discounted fees.     

PRICING CHAINED OPTIONS WITH CURVED BARRIERS

This paper studies barrier options which are chained together, each with payoff contingent on curved barriers. When the underlying asset price hits a primary curved barrier, a secondary barrier option is given to a primary barrier option holder. Then if the asset price hits another curved barrier, a third barrier option is given, and so on. We provide explicit price formulas for these options when two or more barrier options with exponential barriers are chained together. We then extend the results to the options with general curved barriers.